SeaLink Travel Group launches Brilliant Travels to help tourism recover


26th June 2020


SeaLink Travel Group last week launched a new national advertising campaign that showcases Kangaroo Island as a dream island escape post COVID isolation.

The advertising campaign consists of television commercials in Brisbane, Sydney, Melbourne and Adelaide, as well as digital ads appearing right across the country.

SeaLink Travel Group General Manager Marketing Phil Boyle said “The TVC features Kangaroo Island’s stunning natural landscapes, wide open spaces, fresh air, incredible coastal views and a chance to meet some of our unique wildlife. The ideal antidote after a long lockdown.”

Click here to watch the 30 sec TVC. Keep an eye out on Channel 7, Channel 10 and SBS throughout June and July.

The campaign launched under SeaLink Travel Group’s  Brilliant Travels destination marketing platform – – celebrates the easing of travel restrictions and borders re-opening soon by offering people the chance to win one of four dream holiday escapes.

“We launched Brilliant Travels to promote the unique island destinations and iconic harbour and river experiences our Group connects people with right across Australia”, he said.

“The website promotes a range of travel packages whether people are looking to go for a day, a night or even longer,” Mr Boyle said. “This is one way that we can help our industry, operators and the many small business on the islands that rely on tourism to recover from what has been a devastating start the decade.” 

Make sure you and your family and friends enter the competition for a chance to win one of their dream holiday escapes to Fraser Island, Kangaroo Island, Magnetic Island or a Murray River cruise. Prizes include accommodation. Enter the Brilliant Travels Brilliant Holiday Escape Competition. Entries close 12am on 12 July 2020.

For more travel inspiration visit to check out where to next and to help your tourism operators back on their feet. Sounds like a Brilliant idea!

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Kangaroo Island Tourism Alliance