Kangaroo Island Tourism Alliance is the peak industry association representing the Island's tourism operators, its food, wine, and beverage producers

As a not-for-profit, membership-based, marketing, and destination development organisation, we promote Kangaroo Island as an internationally and domestically outstanding holiday location.

Renowned for its nature and wildlife, food and beverages, and unique relaxed Island lifestyle, the visitor economy continues to underpin the Island’s economic and social fabric and support its environment. KITA represents its industry and works with its members and stakeholders to build a sustainable Island visitor economy that creates strong and positive outcomes across the whole Island. Driving visitation and visitor dispersal, along with product knowledge, availability, and distribution, and increasing the awareness that Kangaroo Island is a source of premium products and produce is key.

We support and partner with our membership to collectively strengthen and grow our regional economy.

Kangaroo Island Tourism Alliance has the following key objectives:
Targeted Destination Marketing

To promote Kangaroo Island as a must visit destination, a place of unspoiled nature, authentic products and exceptional tourism experiences.


To represent, support and advocate on behalf of our association members, presenting a strong collective voice to key stakeholders, government departments, influencers, trade and media.

Industry Development

To support the development of our industry’s capacity and capabilities by providing access to information, training and industry development opportunities.


To support and promote leisure and business events, foster new events that can create year-round growth in visitation, provide vibrancy, and reshape the reputation and appeal of the Island.

Governance and Financial Sustainability

Solidifying KITA’s work and building the internal team is of continuing importance so KITA can better deliver desired outcomes to all members

Why should I become a member?

Becoming a member of the Kangaroo Island Tourism Alliance has a broad number of benefits. It is an investment that delivers the best opportunities for exposure, networking, marketing, and best of all, building strong relationships within the tourism food wine, and beverage industry.