Tourism Optimisation Management Model (TOMM)

Tourism is a key contributor to economic growth and development on Kangaroo Island.

The Tourism Optimisation Management Model (TOMM) was developed to monitor the effect of tourism on Kangaroo Island from a variety of perspectives (including environmental, economic, socio-cultural and visitor experience) in the interests of both residents and visitors.

The model is a community based initiative responsible for monitoring and managing the long term sustainability of tourism on the Island. The initiative is overseen by a Management Committee with support and representatives from the community, industry and Government agencies.

At the core of TOMM is a practical set of indicators that monitor tourism on Kangaroo Island. These indicators measure changes in the economic, environmental, socio cultural and experiential environments. 

Results of the current survey can be found below

KI RESIDENTS SURVEY

VISITOR SURVEY

 

The survey questions can be found below:

          English Version

          Chinese Version

INDUSTRY CHAMPIONS

CLICK HERE to send a message to the
Kangaroo Island Tourism Food Wine Beverage Association