Tourism Optimisation Management Model (TOMM)

Tourism is a key contributor to economic growth and development on Kangaroo Island.

The Tourism Optimisation Management Model (TOMM) was developed to monitor the effect of tourism on Kangaroo Island from a variety of perspectives (including environmental, economic, socio-cultural and visitor experience) in the interests of both residents and visitors. The model is a community based initiative responsible for monitoring and managing the long term sustainability of tourism on the Island. The initiative is overseen by a Management Committee with support and representatives from the community, industry and Government agencies. At the core of TOMM is a practical set of indicators that monitor tourism on Kangaroo Island. These indicators measure changes in the economic, environmental, socio cultural and experiential environments. 

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