TOMM - Sustainable Tourism
Kangaroo Island has developed an innovative model to monitor the impact of tourism and ensure it is sustainable in the long term. The Tourism Optimisation Management Model (TOMM) is a community-initiated monitoring program responsible for monitoring the long-term health of Kangaroo Island as a sustainable tourism destination. TOMM is more than just a project: it is a committed partnership between core agencies responsible for managing Kangaroo Island's resources. Key stakeholders include Kangaroo Island Natural Resources Board, Kangaroo Island Council, Tourism Kangaroo Island, Department for Environment and Heritage, Kangaroo Island Development Board, South Australian Tourism Commission, the Island's tourism businesses and wider community. TOMM is about ensuring tourism develops in a way that is best for the Island and its residents. It recognises that tourism can destroy the very reason residents love living here and why tourists visit.
It involves monitoring the environmental, social, experiential and economic effects (both positive and negative) that tourism has on Kangaroo Island - not what Kangaroo Island thinks might be happening. This monitoring leads to sound decision-making based on relevant information and knowledge. You can help and have your say by completing a Visitor Exit Survey on your departure. Survey forms are available at the airport and on board the ferries. This survey provides TOMM with valuable information about your experiences on Kangaroo Island.