About Tourism Kangaroo Island
Tourism Kangaroo Island (TKI) is an incorporated, non-profit, co-operative body that is responsible for marketing Kangaroo Island as a tourism destination. TKI is the coordinating and marketing body responsible for promoting the region to target markets. This involves the development of strategic advertising campaigns, public relations activities, involvement in consumer and trade shows, the development of consumer and trade collateral and the promotion of festivals and events. TKI is pivotal in management, leadership and the development of tourism on the Island.
The TKI Board works closely with the South Australian Tourism Commission (SATC), Local Government and industry to ensure the region is marketed in a consistent and effective manner. TKI members appoint representatives to a board at the Annual General Meeting while industry representatives from SATC, Kangaroo Island Council, Department of Environment and Natural Resources - Parks SA and Regional Development Australia make up a further 4 positions. The Board's responsibility is to guide and set the marketing activities of Tourism Kangaroo Island.